Design is one of the most important elements of a website. By design, however, it does not mean the look and feel of the website. Website Design is much more than mere color, font, graphics etc. While designing one must also take into consideration attributes such as User Interface (UI) that is easy for a higher User Experience (UX). So a website design should not only be pleasing to look but should also be packed with functionality.

Some of the design elements require careful consideration are:

3A – Color: Colorspeak their own language. For example, bluecolorusually represents Information Technology and related industries, while Green coloris representative of Health and Food industry. 

Color also denote emotions so Hotel and Airline or Interior Decoration firms need to denote warmness should use color that denote the same emotion. For sports industry that are defined by passion, is aptly represented by redcolour. So, choose a coloraccordingly.COlor also denote gender, so pink color for women and blue and other color for brands that appeal to men.

3B – Font: Fonts have their own personality. There are basically two kinds of fonts: Serif and Non-Serif. While another category of font is Script fonts. Non-Serif fonts are considered to be serious, therefore used for corporate websites. However, for other businesses which are in many ways associated with artistic expressions, or have emotional appeal, such as Cosmetics, Perfumes, Jewellery, paints, women’s ethinc wear, Tourism, Hotels etc., cursive fonts or decorative fonts suits best.

3C – Design Principles: Other design principles in practices such as symmetry and symmetry, contrast, balance and White Space. Design is skill best left to professionals, so it is difficult for a business head to have a clear and deep understanding of the design principles and color psychology. Therefore, it is best advised that website design should be entrusted to professionals.