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DEFINE THE BUSINESS OBJECTIVE OF THE WEBSITE

DEFINE THE BUSINESS OBJECTIVE OF THE WEBSITE

Before you even begin to design and develop a website, you must reach out to your drawing board and listout business objectives of a having a website .Having done so, identify the prime objective of designing and developing a website. Defining the objective is utterly important owing to the fact that a website can be built to serve different business functions.

For example, a website can work as simple business objective as serving as an information centre for your stakeholders. Secondly it can also function to serves as a separate business development outfit. Thirdly, it can function and operate as a customer support extension of your marketing initiative. Fourthly, it can function as your virtual store for selling your product and services. For many businesses a website is where all the action is. Amazonis one such website. So, it is imperative that you decide what objective a website must fulfil. The website of Oxfam International – an international charitable organization, seeks to inform and donations for their initiatives. On the other hand the website of financial house Merril Lynch acts as a platform for information dissemination and connection with their customers.